DealSignal

FEBRUARY 23, 2023

To conduct A/B testing, you’ll need to create two versions of your email marketing B2B lead generation campaign that differ in only one element (such as the subject line, CTA, or design). Send each version to a random sample of your email list, and track the results to see which version performs better.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

DealSignal

DECEMBER 27, 2021

Here is a sample list of questions that should be answered before sending the send button: What is the defined maximum number of contacts per company? Have you sent a pilot sample for A/B testing of the subject line? Intent-Based Leads to find buyers who are in the market for your solution right now.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

DealSignal

FEBRUARY 26, 2024

Here is a sample list of questions that should be answered before sending the send button: What is the defined maximum number of contacts per company? Have you sent a pilot sample for A/B testing of the subject line? Intent-Based Leads to find buyers who are in the market for your solution right now.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52