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Intent Data : How to Use it to Generate Quality Sales and Marketing Leads

DealSignal

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. Intent data allows you to identify and target these specific folks, almost in real-time.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Intent signals Signals that demonstrate a user’s interest in specific topics as they engage with resources on the web.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Intent signals Signals that demonstrate a user’s interest in specific topics as they engage with resources on the web.