Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? In your inbox.

Lead Ranking 116

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 116

Zoominfo

DECEMBER 28, 2020

Additionally, teams that harness the buying cues benefit from more precise and efficient sales cycles. How to respond to buying signals. Accessing a visitor’s intent data helps marketing understand where B2B decision-makers are in the buying cycle. Consider this. Here’s what that would look like on the ground.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

DECEMBER 28, 2020

Additionally, teams that harness the buying cues benefit from more precise and efficient sales cycles. Related: How Business Search Behavior has Shifted During the Coronavirus How to Respond to Buying Signals Accessing a visitor’s intent data helps marketing understand where B2B decision-makers are in the buying cycle.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Inbox Insight

NOVEMBER 23, 2022

Every effective B2B lead generation strategy requires an understanding of MQLs, SQLs and SALs to determine how leads are moving through the customer journey. To do this, understanding the different stages of the sales and marketing funnel is key: Marketing Qualified Lead (MQL). Score and nurture leads.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84