Zoominfo

FEBRUARY 5, 2024

Every business dreams of a pipeline of well-qualified inbound leads that land in their sales team’s laps. But today’s outbound lead generation tactics are more than just dialing for dollars. Outbound lead generation is the process of identifying, qualifying, and proactively engaging with prospective customers.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

NetLine

FEBRUARY 22, 2019

Plus thematic ties to our Behind the Scenes presentation, “Seeing Lead Gen Through the Buyer’s Lens: Improve ROI with Content Strategy Driven by Buyer Behavior Insights?”). My quest for lead capture through content took many forms with minimal capabilities to support traffic to those pieces. A somewhat vain but important win).

Sales Management 45

Sales Management Intent Signal Top of Funnel Lead Gen 45

Madison Logic

AUGUST 26, 2020

Tool 1: Multichannel Media Programs for Full-Funnel Engagement. Forrester Research Principal Analyst Mary Shea predicts that because of COVID-19 and social distancing, face-to-face interactions in a sales cycle will decrease to 5-15% of the total engagement a seller has. Tool 2: Intent Data for Account Prioritization and Insights.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Inbox Insight

JANUARY 8, 2024

Demand gen tools are designed to: Automate and streamline the process of attracting and nurturing high-quality leads Improve targeting Aid personalization Enhance data management and analytics Drive optimization Boost conversions Help you achieve your marketing ROI, all through supporting more efficient and effective process.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 52

DealSignal

MARCH 22, 2023

Behind every lead strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. Strong SEO tactics drive more traffic to the content you produce, whether it’s blogs or lead magnets with a web form.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

DealSignal

JUNE 3, 2021

Behind every lead generation strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. What does that mean? This means analyzing each marketing channel’s performance.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52