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Let Search Intent Lead the Way: 6 Intent Data Use Cases

DealSignal

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear.

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Let Search Intent Lead the Way: 5 Intent Data Use Cases

DealSignal

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear.

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Hot Leads: The Fastest Way to Convert Interest Into Sales

DealSignal

By ranking higher in SERPs, B2B companies can attract more traffic to their website and increase their visibility to potential customers. Additionally, SEO can be affected by changes in search engine algorithms, which can make it difficult to maintain high rankings, making it that much harder to accumulate viable hot leads over time.

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First-Party Data Strategies for B2B Marketing in the Cookieless Age

Learn from the Pros

Examples include Company database info providers like ZoomInfo or D&B , publishers, and trade-shows vendors. You can then use this information to send tailored and informative content that strengthens customer relationships, drives engagement and traffic, and can even support account-based marketing.