DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

markempa

JULY 6, 2017

The five major stages of a lead management process include the following: Lead capture – Get inquiries/leads into a centralized database for scoring, qualifying and nurturing. Lead qualification and scoring to determine readiness (Are they a fit? Qualify leads based on a Universal Lead Definition (ULD ).

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions.

Buyer Intent 86

Buyer Intent Intent Work Management Marketing Management 86

Hubspot

AUGUST 24, 2023

According to a recent McKinsey report , approximately 50% to 60% of organizations have adopted AI, increasing revenue by 70% and reducing costs by 28%. By gathering visitor intent and preferences information, Drift enables sales professionals to tailor their approach and deliver relevant information efficiently.

Marketing AI 57

Marketing AI Allocation Work Management Lead Scoring 57

NetLine

JULY 17, 2023

Source: NetLine’s How Buyer-Level Intent Data Reveals “Who” is Ready to Buy? Possess a data-driven and data-aware mindset Taking full advantage of B2B intent data requires that B2B marketers and organizations, in general, develop a data-driven mindset. This holds true when getting the most value out of intent data.

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52