markempa

JULY 6, 2017

Sending leads to sales based on behavioral lead scoring alone and not customer profile fit. Focusing on contact leads rather than unifying leads under correct accounts in their CRM. Lead nurturing relies on one channel like email, using automated workflows or has not been implemented for specific personas.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

markempa

NOVEMBER 3, 2014

61% send all leads directly to Sales; however, only 27% of those leads will be qualified. 79% have not established lead scoring. 65% have not established lead nurturing. A lead nurturing program has not been implemented. Lead qualification and scoring (Are they engaged? Are they a fit?

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

NetLine

JULY 17, 2023

This holds true when getting the most value out of intent data. Collaborating with your sales team to align on lead qualification and scoring criteria is essential, as it informs marketers what signals to look for in the intent data and increases the likelihood that prospects will eventually convert. Source: Gartner.

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52