article thumbnail

Let Search Intent Lead the Way: 6 Intent Data Use Cases

DealSignal

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

article thumbnail

Let Search Intent Lead the Way: 5 Intent Data Use Cases

DealSignal

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Multistep campaign: Email / Phone / Social media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Future of Lead Prioritization: A Guide to Predictive Analytics & Lead Scoring

Inbox Insight

Through accurate AI powered lead scoring and real-time buyer insights, go-to-market teams can identify high intent leads with greater speed and, with access to the right intelligence, convert them into loyal customers. The aggregation of 3rd party intent signals provides a fuller picture of the buying process.

article thumbnail

BrightTALK Unveils new insights tool for B2B Marketers to Target the Buying Intent

Valasys

On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

Intent 40
article thumbnail

How To Spot Your Most Sales-Ready Buyers With Real Content Insight

PathFactory

But isn’t that more about fit than intent? Behavioral intent signals look at how people are downloading content and infer intent from that. What search, behavioral intent, and some other signals miss is what happens after the click or download. That’s where Engaged Intent comes in.

article thumbnail

Strategizing for Intent: An SEO Guide

Brightedge

Optimizing for intent leads to increased performance across the board, whether measured in terms of content engagement, rankings, or conversions. However, many companies adopt a faulty approach when it comes to understanding intent. Browse and Consider: Queries that form part of a research process prior to purchase.

Intent 59