Zoominfo

FEBRUARY 5, 2024

But today’s outbound lead generation tactics are more than just dialing for dollars. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. The secret to making cold calling work?

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. That means getting the best possible B2B contact data.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

NetLine

FEBRUARY 22, 2019

Plus thematic ties to our Behind the Scenes presentation, “Seeing Lead Gen Through the Buyer’s Lens: Improve ROI with Content Strategy Driven by Buyer Behavior Insights?”). This content is garnering the attention of my ideal lead who is in-market and sharing intent signals. A somewhat vain but important win).

Sales Management 45

Sales Management Intent Signal Top of Funnel Lead Gen 45

Madison Logic

AUGUST 26, 2020

The best tool to anchor digital programs is a multichannel media strategy that includes content syndication, display, and LinkedIn advertising. Tool 2: Intent Data for Account Prioritization and Insights. Intent data is essential to showing which companies and contacts are ready to buy and which aren’t.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

DealSignal

MARCH 22, 2023

Behind every lead strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. With DealSignal, you can define your target buyer personas and intent topics that you want to be monitored.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

DealSignal

JUNE 3, 2021

There’s such a thing as content fatigue, and you don’t want to inundate your leads with communication solely from one channel. However, if you rely on all of your leads to come to you, you miss out on potential customers who are actively looking for the products or solutions you sell.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Inbox Insight

NOVEMBER 23, 2022

As potential leads go about their lives online, they leave digital footprints about their preferences, likes, dislikes and where they are in their purchasing journey. This information is referred to as Intent Data. Effective lead gen campaigns then go on to nurture and build on this engagement.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98