DealSignal

FEBRUARY 23, 2023

To create high-quality content for your email marketing campaigns, consider the types of content that work well for B2B lead generation. Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

DealSignal

DECEMBER 28, 2021

Consider creating a content strategy that involves a mix of different types of content formats, like video, blogs, webinars, and guides. For example, become a guest speaker for another company’s podcast or webinar to reach a whole new audience. There are, of course, limitations to first-party intent data.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

DealSignal

MARCH 22, 2023

Marketers know this but often feel at a loss about what to do because they don’t want to miss out on relevant data points, like company size, job title, and other important attributes for sales to know. According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

DealSignal

JUNE 3, 2021

Marketers know this but often feel at a loss about what to do because they don’t want to miss out on relevant data points, like company size, job title, and other important attributes for sales to know. According to Forrester , companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

DealSignal

DECEMBER 27, 2021

According to multiple surveys and reports, B2B marketers tend to use email marketing primarily for lead generation and lead nurturing, while other departments within the organization use email marketing for sales and customer retention. 59% of B2B marketers prefer email for lead generation.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

DealSignal

FEBRUARY 26, 2024

According to multiple surveys and reports, B2B marketers tend to use email marketing primarily for lead generation and lead nurturing, while other departments within the organization use email marketing for sales and customer retention. 59% of B2B marketers prefer email for lead generation.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

Inbox Insight

NOVEMBER 23, 2022

The reality is not all leads are good leads – some have a higher potential deal value than others, some are already researching your products, while others have no interest in buying. Consequently, they are considered a warm lead and more likely to convert – accelerating sales and increasing pipeline velocity.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98