InsideView Media Paper White Paper 
The Point
DECEMBER 16, 2011
Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. You decide that you want to email those prospects with an offer to download a white paper about the business problem your product solves.
Vidyard
JANUARY 5, 2017
InsideView and CRUSH Reports allow them to see deep insights on the accounts they are targeting. So at the awareness stage, we created a Frost & Sullivan high-level thought leadership paper. I’m guilty of this — I like social media, so I run with it. Whatever you can get your hands on.”. Step 4: Work Your Channels.
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