article thumbnail

Email Lists: Should You Rent or Buy?

The Point

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. You decide that you want to email those prospects with an offer to download a white paper about the business problem your product solves.

De-duping 100
article thumbnail

Amazing Account Based Marketing Tactics for Your Entire Funnel

Vidyard

InsideView and CRUSH Reports allow them to see deep insights on the accounts they are targeting. I’m guilty of this — I like social media, so I run with it. Try new things like videos, try infographics, try white papers, see what works for you. Whatever you can get your hands on.”. Step 4: Work Your Channels.