Landing Page Optimization: Why Lower Conversion Rates Are Never a Good Thing
The Point
SEPTEMBER 4, 2012
First, if your sales force is unable to follow up with all the leads you’re generating for them, the solution is NOT (I would argue) to generate fewer leads. Secondly, shorter forms don’t necessarily generate lower-quality leads. Put in place a systematic process of lead qualification to filter, profile, and qualify leads.
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