Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores
Adobe Experience Cloud Blog
NOVEMBER 21, 2011
Leads that can be found in an external database. If you were considering a social media job candidate, you would have concern if you couldn’t find their Twitter account, right? We give extra points for leads we can match with external databases, like data.com or InsideView. Well, this scoring approach is similar.
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