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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. . Ann Handley. User experience.

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Integrations A/B Testing: How to Ace Experimentation Using Integrations

Convert

Two factors will most likely influence your A/B testing integration needs: Your CRO goals The day-to-day operational needs of your team. Brand Marketing & Communication Teams — Managing the brand’s presence and marketing strategy on social media. Convert tracking code inserted via Google Tag Manager.

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The Seven Needs of a Content-Centric Marketing Organization

Content Standard

Expand content marketing to address the cross-channel, cross-division, cross-functional needs of a multinational enterprise, and the stress points become abundantly clear. A further 38 and 36 percent, respectively, say they have one but it’s not written down—which is the content marketer’s equivalent of the dog ate my homework.

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48 Content Marketing Tools to Make Your Life Easier

Single Grain

Content is definitely the future of marketing. Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 70% of marketers are actively investing in content marketing.