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Most Popular Multivariate Testing Tools in 2021

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Need a high volume of traffic to run, especially if you want stat sig so that you can trust your results and not see false positives or negatives (type 1 and type 2 errors), and stat power to measure smaller % lift. They are HIPAA, GDPR and CCPA compliant. The Cons of Multivariate Testing. Sometimes multiple months or longer).