Email Critique: Adobe Webcast Invite Keeps It Simple
The Point
NOVEMBER 9, 2010
I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey. Introduce the call to action earlier. Here it only appears at the bottom of the email. The slide image at top left is a live link, but you wouldn’t know that intuitively. View the Webcast Now.”.
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