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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

Company news and industry SIC codes tied for third. He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&#

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

I mean dig deeper than just the demographics like company size, job title, SIC code etc. Harness that power by gathering all the information and then editing the material into cohesive content. Don’t be persona non grata – take the time to really understand the persona of the target audience.