Remove target
article thumbnail

B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

The targeting options generally available meet your needs. For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. List rentals can also reach a larger portion of a given target audience than purchased lists. List builds are the ultimate for targeted data.

Buy 100
article thumbnail

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).