KoMarketing Associates

MARCH 24, 2015

So, what do B2B marketers need to remember when informing and engaging this dynamic generation? This doesn’t necessarily mean they want generic sales pitches thrown at them from every direction, rather, they want to have relevant, personalized experiences with the vendor during the research phase. What does this mean to B2B marketers?

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

KoMarketing Associates

SEPTEMBER 27, 2017

In your opinion, what is the difference between an SEO analyst and an SEO manager? When you’re hiring an SEO analyst, what qualifications do you look for (both in experience and personality, e.g. detail-oriented)? For smaller companies, there may be just one person who does key phrase research, writing, and outreach.

SEO 128

SEO Work Management Marketing Management Lead Scoring 128

KoMarketing Associates

JULY 11, 2013

But once B2B buyers make a decision to purchase from a vendor, or get more information, they still need to contact that vendor in some manner. I would assume that most B2B buyers are looking for further support, via company information, that their decision to explore solutions from the organization in question is a good decision.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

JULY 14, 2015

Successful B2B content strategies are always churning out relevant industry information that provides users with the answers to questions they may have. Industry News with a Brand Opinion. Here are five tactics that shouldn’t be overlooked: 1. High-Quality Resource Sections. A few B2B organizations I suggest using as a model: SEOmoz.

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Brand Identity 120

KoMarketing Associates

OCTOBER 13, 2020

Summarize press releases, case studies – anything that can be distilled into a three to four-second message. Given that the typical person speaks between 125 and 150 words per minute, a 30-second video may give you just enough time to convey some key points. Got an opinion you want to share? Shake it up. Thought leadership.

Linkedin 295

Linkedin Webinar Metrics B2B Thought Leadership B2B 295

KoMarketing Associates

JULY 25, 2017

If you stand out as a brand with your creative assets such as copy, images, and videos, have an interesting personality that exudes excitement about your industry, your customers, and your offerings, it attracts others in your target audience to engage and potentially convert. Plus, information such as branding, messaging, etc.

B2B 152

B2B Linkbait Advertising Agencies Work Management 152