Hubspot

DECEMBER 16, 2013

Value can be translated into something that is educational, entertaining, helpful, unique, brilliant, visual, inspirational, informative, or even emotional. When you create a piece of content, ask yourself, "Would my audience want to pay for, share, or give up their contact information for this?" Microsites. Digital magazines.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Convince & Convert

DECEMBER 30, 2015

This is a classic for marketers, magazines, and sites like Buzzfeed. How-to content offers step-by-step, process-driven information to help your audience do something better. It can be extremely powerful when combined with fact-driven information, or even a controversial flare. It’s specific and to the point. Transparency.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

This is a classic for marketers, magazines, and sites like Buzzfeed. How-to content offers step-by-step, process-driven information to help your audience do something better. It can be extremely powerful when combined with fact-driven information, or even a controversial flare. It’s specific and to the point. Transparency.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168