Information, Long Tail Marketing and Privacy Protection

7 key email metrics to track beyond opens and clicks

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Customer behavior beyond campaigns This long-tail metric involves tracking campaign-level metrics beyond the immediate campaign time period.

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Budget Programs Long Tail Marketing Ad Frequency Click Rate

Are You Still Content Marketing Like It’s 2018?

Content Marketing Institute

OCTOBER 25, 2018

Instead of competing for keywords , you may want to consider targeting long-tail sentences people are likely to say when they search. Start with small asks for name and email in exchange for more information and compelling content. In this way, you build trust and lessen the resistance people have to sharing information.

Content Marketing

Content Marketing Planning Privacy Policies Long Tail Marketing

B2B Marketing Zone

7 key email metrics to track beyond opens and clicks

Are You Still Content Marketing Like It’s 2018?

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