Information Lead Nurturing Long Tail Marketing Privacy Protection 
Martech
JULY 7, 2023
And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. For B2B brands, the classic lead-nurturing process can make the value harder to determine. That’s the long tail of email in action.
Content Marketing Institute
OCTOBER 25, 2018
Instead of competing for keywords , you may want to consider targeting long-tail sentences people are likely to say when they search. Start with small asks for name and email in exchange for more information and compelling content. In this way, you build trust and lessen the resistance people have to sharing information.
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