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The Power of Marketing and Sales Intelligence

DiscoverOrg

For many years, sales and marketing teams turned to list providers for prospecting and lead generation. Plagued by incorrect, incomplete, and outdated information, these purchased lists typically led to a lot of time wasted calling bad phone numbers and prospecting to invalid contacts. Lead generation.

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4 Elements that drive B2B direct marketing results

Biznology

Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company. They range from marketing managers to sales managers, and even presidents of smaller firms. By offering ongoing valuable information, you keep the lead interested. Do You Know the Basics?

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

There's a white paper that goes into more detail about multidimensional lead scoring on the Bulldog Solutions web site: [link] To your notes about Eloqua, it's a great tool for implementing multi-dimensional lead scoring like this! However we do qualify our website visitors in order to be marked as leads.