The Content Factor

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7 Ways to Create More Interesting Content for Your Blog


Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. It’s often the case that new entrants are entering our target audiences constantly; and what is an old-hat topic to you is possibly a hot new interest for a cadre of people eager to read your expert advice. Leverage FAQs into informative posts. Key takeaway.

Interesting Infographics: How To Use Storytelling To Reduce Information Overload


The B2B industry is inundated with news and information. So how can you make your way through information clutter and get your message across? In the infographic “ Cut Through B2B Information Overload with Storytelling ” by Beutler Ink and LookBookHQ , we are provided with valuable strategies to help us manage our company’s storytelling. Facts You Need To Know.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture. To help you get started with interactive design, I’ve compiled some best practices around user experience, information architecture, and visual pedagogy. Simplicity of Information.

8 Interesting Things You Probably Didn't Know About Google's Algorithm


They cut through its estimated “trillions” of web pages in existence to find the information you’re looking for. Imagine if there were no algorithms, and we had to somehow sift through that amount of information ourselves. In splitting it up into two sections -- the eight years before and after 2008, respectively -- we noticed something interesting. Okay, fine. Trillions.”

B2B Marketing Trends for 2016

contacts into key interest groups. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact for more information. B2B Marketing. processes are fundamentally changing. know which half." Look for.

Content Is King Only When The Kingdom Is Interested

B2B Marketing Insider

My kids always loved that part and invariably asked me “What if the kingdom does not think the king is interesting? Doesn’t the kingdom need to be interested in what the king has to say?” Now there is an interesting point to ponder! So, with 27% of B2B customers using social media to inform a business decision, you need to be using it to connect with them! 5. For content to be king, the kingdom needs to be interested in what the king is saying. The post Content Is King Only When The Kingdom Is Interested appeared first on B2B Marketing Insider.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Informal Learning in 10 minutes. Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. I am a chess player and i find that the process of informal-learning is perhaps more important then the normal examatic / 1-2-3 method. You made me realize that im an Informal-Learner and that is why i have an almost autistic ability for autodidaction and such low grades! Good to find an interesting resource on an interesting topic - informal learning.

How to reach your customers at work or at home


With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts. Have you ever wished you knew more about the consumer side of your business customers? Access hard-to-reach segments. And the response shot up.

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80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing


We’ve done some interesting content analysis that has caused us to make changes, so we thought we’d share our approach, some of our data, and our learnings. Tracking how many times that gets clicked is useful information, but to really understand our content path, we need to know more. We can’t get that information with CTA tracking. Which ebook or report do they download?

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B2B Marketing Trends for 2016

contacts into key interest groups. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact for more information. B2B Marketing. processes are fundamentally changing. know which half." Look for.

Using Customer Data to Inform Your Personalization Strategy

It's All About Revenue

In today’s highly-competitive marketplace, it’s never been easier for buyers to be confused by generic company messaging, lose interest in a product, and move on to a competitor that better understands their needs. In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. By providing your buyers with the information that meets their needs, we open the door to meaningful, engaging relationships with prospects and clients alike.

Standing out in a world of information density

grow - Practical Marketing Solutions

I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. There is no blanket answer to the issue of standing out in a world of increasing information density. We will also have to fight through app results and filters by creating experiences so interesting that we invite our customers out of their filter bubbles.

In an information-dense world, headlines prevail

grow - Practical Marketing Solutions

Whereas before I might have clicked on a headline that I deemed semi-interesting, now I only click on the headlines that convey a topic that really interests me. By Neicole Crepeau, Contibuting {grow}  Columnist. I’ve been extremely busy, lately. With a lot of client work, I have neglected my blog and have been sharing content less on Twitter and G+. That’s the good news.

8 Interesting Charts on How the Internet Is Changing


The deck is an impressive 197 slides, and while the entire presentation is worth a read, we've selected the most interesting stats and charts that highlight how the internet is changing. Opportunities in the fields of education, healthcare, and government exist, and companies in these industries could reap the benefits of making more information and services available online.

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

read these to better understand how the Sales team would sell the new product to prospects, common questions the prospect might ask on a call, and many other important details of information that helped inform our SEO strategy. When those individuals are sharing nuggets of information a little outside of the topic there business is in directly, that can be even better.

B2B Marketing Trends for 2016

contacts into key interest groups. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact for more information. B2B Marketing. processes are fundamentally changing. know which half." Look for.

How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

read with interest a Wall Street Journal blog post by Rachael King that references the research of Joe Peppard, a professor at the European School of Management and Technology. It is often a lengthy process, requiring a lot of information. For more information, read my previous post about this. ). 3. Ask for a minimum of contact information when CIOs download your materials.

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6 Ways Social Data Can Inform Your Marketing Strategy


Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. Digital marketing is, afterall, about not having to guess any more as the data informs the strategy. Social media has historically been a great conversational tool for businesses.

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Your Blog Posts Are Boring: 9 Tips for Making Your Writing More Interesting


If you follow these tips, you’re article will be at least 817% more interesting. Clearly, telling a story is a great way to be more interesting. Short, simple stories can be included in any article to up the interest factor. 2) Write in the first person. If you follow these tips, you’re article will be at least 817% more interesting.”. It’s the way that you talk.

Interesting Infographics: Be More Competitive By Nurturing Big Data


It should come as no surprise, then, that 97% of executives say that their organizations must optimize information management within two years. The post Interesting Infographics: Be More Competitive By Nurturing Big Data appeared first on LEADership by Louis Foong, CEO The ALEA Group. The term “big data” has become one of those tech buzzwords that people seem to love.

How to Keep your School Blog Interesting


Informative Blogs Attract Attention. You build good will with them and strengthen your place in their minds as a potential place of interest. school who made valuable information hard to find? What more important information can you add about it? Or because it wasn't informative or interesting to read? So human readers love them. What do they produce?

5 Tips to Make B2B Social Media Content Interesting

WindMill Networking

Author information. Tips to Make B2B Social Media Content Interesting by Holly Chessman - Maximize Social Business. Business to Business (B2B) products and services have a reputation for being a bit dull. In “ye olden days,” B2B marketing was all about serious, “just the facts ma’am“, in the weeds text. In the early years of social media, many even assumed that B2B was not a suitable match for the medium. Those days […]. Holly Chessman. Holly Chessman contributes a monthly column on Content Marketing. Twitter | Facebook | LinkedIn | Pinterest |.

4 Interesting Ways Slack & Other Brands Use Net Promoter Score Data


But while obtaining your NPS is easy, knowing how best to use the information is anything but. To help provide some clarity, we’d like to introduce you to four companies using NPS data in very interesting ways. Interesting Ways to Use NPS Data. 1) Use it to polish interactions with prospects and customers. Think of NPS, or Net Promoter Score, like rocket fuel.

Interesting Infographics: The Power Of Brand Storytelling


66% of those polled felt that they were most interested in hearing stories about regular people, as opposed to 38% who were curious about the brand’s customers and just 19% who wanted to hear about celebrities or the brand’s employees (a mere 10% wanted to be exposed to stories about a brand’s CEO). Surprising stories were the least interesting, even among their best-received demographic.

Interesting Infographics: How the Brain Processes Content


This changes the impact that your content can have, so it’s important to know what your goal is first – and then figure out how to present your information. Graphic content helps people to understand and remember information, including complex ideas. Interactive content gets people directly involved with your information, which makes it easier for them to remember the key points. The post Interesting Infographics: How the Brain Processes Content appeared first on LEADership by Louis Foong, CEO The ALEA Group. Let’s check it out. Written Content. Books.

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. What better way to deliver valuable information to buyers than to walk a mile in their shoes? Leverage Surveys.

Interesting Infographics: 11 Ways to Drive Sales With Content Marketing


Offer users a chance to access exclusive related content through submitting a few pieces of information. Adding links and informational offers at the end of an interesting blog post is one great way to pull leads. Establish trust and connection by genuinely showing interest in providing the right solution for the customer. Having these teams share information and work more closely together can help to make sure that each stage of your company’s buying cycle is being targeted appropriately. Not bad, right? Brand content can be a pretty powerful force. 

Love 'Em or Hate 'Em: 9 Interesting Facts About List Posts


Steve Davis of Baker Marketing explains , “grouping information in parcels of three or five can help people absorb information better.”. You see them everywhere. You read them daily. You’ve probably written a few yourself. You’ve also probably gotten tired of them. What are these ubiquitous rulers of the internet content world? List posts. Let me give you a few examples. Get specific.

Interesting Infographics: What to Do When Leads Go Cold


Offer up some statistics or more information about your product. The post Interesting Infographics: What to Do When Leads Go Cold appeared first on LEADership by Louis Foong, CEO The ALEA Group. We’ve all been there. You’ve been talking to a prospect, things seem promising, and then all of a sudden you’re getting nothing but radio silence. Just maintain contact and don’t give up.

Where Does Information Disclosure Start and End in Social Media?

WindMill Networking

If social media channels such as Facebook currently don’t make the grade, what exactly constitutes the accepted communications tools for delivering financial information to the public?  Technically, Reg FD had nothing do with fair and equitable information disclosure.  TOPIC: Information Disclosure, Social Media. Where Does Information Disclosure Start and End in Social Media?

The state of B2B marketing in Asia—moving toward digital


While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.  A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong. One is cost.

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Optimizing your site information architecture (IA) for Panda


In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords.

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Interesting Infographics: 5 Minute Guide to B2B Marketer Content Preferences


After you read through this interesting infographic, how will you apply this information to your B2B lead generation? 67% share content they find to be “playful and fun”  It would be interesting to note if many marketers found infographics to include both fun and sufficient data. What Content do Marketers Read? eBooks were 38%. Videos were 34%.

Interesting Infographics: The Complete Guide To Lead Generation


In an era of social media and online presence building, finding out information about key decision makers is easier than ever and offers a clear return on investment by better equipping your sales team to close the deal by offering something they know the decision maker wants. Finally, social media and traditional media offer powerful channels of information.

Social media strategy leaders: Lisa Marcyes


Starting with the first touch, I want to drive brand awareness , capture audience interest, and establish the brand as a thought leader, expert in the field, and a go-to for advice. make an effort not be too pushy or “sales-y,” but instead take an informative approach. Welcome, Lisa ! Could you please describe your professional background? MKTGnation Summit. Events.

Interesting Infographics: The Story Behind Influencer Marketing


Bloggers in particular are one of the most influential sources of information for decision-making, with 31% of consumers turning to blogs for help. The post Interesting Infographics: The Story Behind Influencer Marketing appeared first on LEADership. Let’s face it – people are savvy to advertising. Influencers are people with a wide net of social impact. It’s time you got involved!

How Even 'Boring' Industries Can Create Interesting Content


The "mindless drivel" could actually be really amazing, information-rich content; it's just impossible for anyone to ever know that because, oh my gosh, it's so boring to read. In other words, if you're writing educational content , it's still interesting to those whose question you're answering -- even without any extra bells and whistles. Interview Interesting People. Uh oh.

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Marketing Action

Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads. By tracking the activity of your anonymous website visitors, you can find out what they’re interested in. Progressive profiling: Don’t make prospects provide too much information, or they’ll click away. Capture Metrics.

Interesting Infographics: A Social Media Etiquette Guide for Business


Treat LinkedIn as a professional space and ensure your posts are relevant to your business and provide valuable information. Groups are places to share information that users will find valuable, not places to promote your business or advertise. You are presenting yourself as an informed, articulate participant in your field. Click To Tweet. Just follow the most relevant ones.

Search: The art and science of identifying your target audience


Think about it: how often do you search using something like “I am a CMO with fourteen years of experience looking for information related to digital marketing”? And if they don’t act accordingly, at least you have the data, research, and insight to back up your investment decisions, right? With digital, marketers have access to more data and insight than ever. Search is a critical piece.