The Content Factor

Trending Sources

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture. To help you get started with interactive design, I’ve compiled some best practices around user experience, information architecture, and visual pedagogy. Simplicity of Information.

Interesting Infographics: How To Use Storytelling To Reduce Information Overload

LEADership

The B2B industry is inundated with news and information. So how can you make your way through information clutter and get your message across? In the infographic “ Cut Through B2B Information Overload with Storytelling ” by Beutler Ink and LookBookHQ , we are provided with valuable strategies to help us manage our company’s storytelling. Facts You Need To Know.

Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]

bizible

Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information. By generating objective and persuasive information you'll be able to drive transformation at your organization. This is where objective information gained through using the scientific method becomes necessary. You've done it.

Content Is King Only When The Kingdom Is Interested

B2B Marketing Insider

My kids always loved that part and invariably asked me “What if the kingdom does not think the king is interesting? Doesn’t the kingdom need to be interested in what the king has to say?” Now there is an interesting point to ponder! So, with 27% of B2B customers using social media to inform a business decision, you need to be using it to connect with them! 5. For content to be king, the kingdom needs to be interested in what the king is saying. The post Content Is King Only When The Kingdom Is Interested appeared first on B2B Marketing Insider.

Content Marketing Playbook: Strategy and Roadmap

person who is in no way connected to GE, interested in GE, or [who]. of information. group of people who are important to your business, using content to align with their interests at a high. Rubel says. “It could be high-interest to. The primary source of information is specialized. source of information is specialized investment media and financial.

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

read these to better understand how the Sales team would sell the new product to prospects, common questions the prospect might ask on a call, and many other important details of information that helped inform our SEO strategy. When those individuals are sharing nuggets of information a little outside of the topic there business is in directly, that can be even better.

Multitasking Puts Your Brain on Information Overload [Infographic]

Puzzle Marketer

According to a recent infographic by OnlineUniversities.com , your brain “wasn’t designed to handle the amount information they’re currently processing.” Some more interesting stats from the infographic: 50% of Firefox Users have 2.38 If you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain.

RSS 108

Using Customer Data to Inform Your Personalization Strategy

It's All About Revenue

In today’s highly-competitive marketplace, it’s never been easier for buyers to be confused by generic company messaging, lose interest in a product, and move on to a competitor that better understands their needs. In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. By providing your buyers with the information that meets their needs, we open the door to meaningful, engaging relationships with prospects and clients alike.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Informal Learning in 10 minutes. Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. I am a chess player and i find that the process of informal-learning is perhaps more important then the normal examatic / 1-2-3 method. You made me realize that im an Informal-Learner and that is why i have an almost autistic ability for autodidaction and such low grades! Good to find an interesting resource on an interesting topic - informal learning.

8 Interesting Charts on How the Internet Is Changing

Hubspot

The deck is an impressive 197 slides, and while the entire presentation is worth a read, we've selected the most interesting stats and charts that highlight how the internet is changing. Opportunities in the fields of education, healthcare, and government exist, and companies in these industries could reap the benefits of making more information and services available online.

Standing out in a world of information density

grow - Practical Marketing Solutions

I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. There is no blanket answer to the issue of standing out in a world of increasing information density. We will also have to fight through app results and filters by creating experiences so interesting that we invite our customers out of their filter bubbles.

Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. How do you communicate this to relevant, invested, or interested parties on a meaningful. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved.

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. What better way to deliver valuable information to buyers than to walk a mile in their shoes? Leverage Surveys.

How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

read with interest a Wall Street Journal blog post by Rachael King that references the research of Joe Peppard, a professor at the European School of Management and Technology. It is often a lengthy process, requiring a lot of information. For more information, read my previous post about this. ). 3. Ask for a minimum of contact information when CIOs download your materials.

10 Interesting Content Ideas for You

Ad Your Comment Here

Whether you’re a beginner looking for some guidance or an expert looking for some fresh ideas, the following tips will help you create innovative, original and interesting content for the correct social media platform. If you’re a twitter junkie: Use SocialBro to identify demographic information about your Twitter followers. Relate your how?to Related articles.

How to Keep your School Blog Interesting

Hubspot

Informative Blogs Attract Attention. You build good will with them and strengthen your place in their minds as a potential place of interest. school who made valuable information hard to find? What more important information can you add about it? Or because it wasn't informative or interesting to read? So human readers love them. What do they produce?

Staffing and Launching Your Content Marketing Program

and information. who will accumulate a posse of interested admirers at. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. All rights reserved. Introduction 3 II. 200,000 readers. So was I.

In an information-dense world, headlines prevail

grow - Practical Marketing Solutions

Whereas before I might have clicked on a headline that I deemed semi-interesting, now I only click on the headlines that convey a topic that really interests me. By Neicole Crepeau, Contibuting {grow}  Columnist. I’ve been extremely busy, lately. With a lot of client work, I have neglected my blog and have been sharing content less on Twitter and G+. That’s the good news.

Your Blog Posts Are Boring: 9 Tips for Making Your Writing More Interesting

Hubspot

If you follow these tips, you’re article will be at least 817% more interesting. Clearly, telling a story is a great way to be more interesting. Short, simple stories can be included in any article to up the interest factor. 2) Write in the first person. If you follow these tips, you’re article will be at least 817% more interesting.”. It’s the way that you talk.

4 Interesting Ways Slack & Other Brands Use Net Promoter Score Data

Hubspot

But while obtaining your NPS is easy, knowing how best to use the information is anything but. To help provide some clarity, we’d like to introduce you to four companies using NPS data in very interesting ways. Interesting Ways to Use NPS Data. 1) Use it to polish interactions with prospects and customers. Think of NPS, or Net Promoter Score, like rocket fuel.

5 Tips to Make B2B Social Media Content Interesting

WindMill Networking

Author information. Tips to Make B2B Social Media Content Interesting by Holly Chessman - Maximize Social Business. Business to Business (B2B) products and services have a reputation for being a bit dull. In “ye olden days,” B2B marketing was all about serious, “just the facts ma’am“, in the weeds text. In the early years of social media, many even assumed that B2B was not a suitable match for the medium. Those days […]. Holly Chessman. Holly Chessman contributes a monthly column on Content Marketing. Twitter | Facebook | LinkedIn | Pinterest |.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Value -- And success Designing programs around serving the interests. in this digital age, where information accessibility and service-oriented business models favor buyers, it is. this information show improved win/loss rates and shorter sales cycles when comparing deals that. ad, and they are twice as likely to trust them over information found on a firm’s website.4

6 Ways Social Data Can Inform Your Marketing Strategy

Hubspot

Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. Digital marketing is, afterall, about not having to guess any more as the data informs the strategy. Social media has historically been a great conversational tool for businesses.

Spot 44

Love 'Em or Hate 'Em: 9 Interesting Facts About List Posts

Hubspot

Steve Davis of Baker Marketing explains , “grouping information in parcels of three or five can help people absorb information better.”. You see them everywhere. You read them daily. You’ve probably written a few yourself. You’ve also probably gotten tired of them. What are these ubiquitous rulers of the internet content world? List posts. Let me give you a few examples. Get specific.

Interesting Infographics: 11 Ways to Drive Sales With Content Marketing

LEADership

Offer users a chance to access exclusive related content through submitting a few pieces of information. Adding links and informational offers at the end of an interesting blog post is one great way to pull leads. Establish trust and connection by genuinely showing interest in providing the right solution for the customer. Having these teams share information and work more closely together can help to make sure that each stage of your company’s buying cycle is being targeted appropriately. Not bad, right? Brand content can be a pretty powerful force. 

Where Does Information Disclosure Start and End in Social Media?

WindMill Networking

If social media channels such as Facebook currently don’t make the grade, what exactly constitutes the accepted communications tools for delivering financial information to the public?  Technically, Reg FD had nothing do with fair and equitable information disclosure.  TOPIC: Information Disclosure, Social Media. Where Does Information Disclosure Start and End in Social Media?

B2B Marketing Trends for 2016

contacts into key interest groups. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half." Look for.

Interesting Infographics: Be More Competitive By Nurturing Big Data

LEADership

It should come as no surprise, then, that 97% of executives say that their organizations must optimize information management within two years. The post Interesting Infographics: Be More Competitive By Nurturing Big Data appeared first on LEADership by Louis Foong, CEO The ALEA Group. The term “big data” has become one of those tech buzzwords that people seem to love.

GPS 29

Interesting Infographics: What to Do When Leads Go Cold

LEADership

Offer up some statistics or more information about your product. The post Interesting Infographics: What to Do When Leads Go Cold appeared first on LEADership by Louis Foong, CEO The ALEA Group. We’ve all been there. You’ve been talking to a prospect, things seem promising, and then all of a sudden you’re getting nothing but radio silence. Just maintain contact and don’t give up.

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Marketing Action

Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads. By tracking the activity of your anonymous website visitors, you can find out what they’re interested in. Progressive profiling: Don’t make prospects provide too much information, or they’ll click away. Capture Metrics.

Optimizing your site information architecture (IA) for Panda

Biznology

In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords.

B2B Marketing Trends for 2016

contacts into key interest groups. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half." Look for.

Interesting Infographics: The Power Of Brand Storytelling

LEADership

66% of those polled felt that they were most interested in hearing stories about regular people, as opposed to 38% who were curious about the brand’s customers and just 19% who wanted to hear about celebrities or the brand’s employees (a mere 10% wanted to be exposed to stories about a brand’s CEO). Surprising stories were the least interesting, even among their best-received demographic.

Interesting Infographics: A Social Media Etiquette Guide for Business

LEADership

Treat LinkedIn as a professional space and ensure your posts are relevant to your business and provide valuable information. Groups are places to share information that users will find valuable, not places to promote your business or advertise. You are presenting yourself as an informed, articulate participant in your field. Click To Tweet. Just follow the most relevant ones.

Interesting Infographics: 5 Minute Guide to B2B Marketer Content Preferences

LEADership

After you read through this interesting infographic, how will you apply this information to your B2B lead generation? 67% share content they find to be “playful and fun”  It would be interesting to note if many marketers found infographics to include both fun and sufficient data. What Content do Marketers Read? eBooks were 38%. Videos were 34%.

How Even 'Boring' Industries Can Create Interesting Content

Hubspot

The "mindless drivel" could actually be really amazing, information-rich content; it's just impossible for anyone to ever know that because, oh my gosh, it's so boring to read. In other words, if you're writing educational content , it's still interesting to those whose question you're answering -- even without any extra bells and whistles. Interview Interesting People. Uh oh.

B2B Marketing Trends for 2016

contacts into key interest groups. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. know which half." Look for.

Interesting Infographics: The Story Behind Influencer Marketing

LEADership

Bloggers in particular are one of the most influential sources of information for decision-making, with 31% of consumers turning to blogs for help. The post Interesting Infographics: The Story Behind Influencer Marketing appeared first on LEADership. Let’s face it – people are savvy to advertising. Influencers are people with a wide net of social impact. It’s time you got involved!

Interesting Infographics: The Complete Guide To Lead Generation

LEADership

In an era of social media and online presence building, finding out information about key decision makers is easier than ever and offers a clear return on investment by better equipping your sales team to close the deal by offering something they know the decision maker wants. Finally, social media and traditional media offer powerful channels of information.

Interesting Infographics: 4 Key Strategies For Smarter Social Media Posting By CEOs

LEADership

By staying on-message and posting information that is relevant to your audience and topical to your business, you maximize the value you’re offering to your likely readers and reducing the probability of making a misstep. 2.   It’s ok to say nothing. Be sure you align your postings on your personal accounts with your corporate interests. But are you personally engaging?

How the Information Age Has Forever Changed Marketers’ Lives

Content Standard

For marketers, the information age—and the technology supporting it—is like an office chair: After you’ve sat in it for while, you start to forget it’s holding you up. For all marketers in the information age, today’s technology allows us to test ideas without sacrificing budget, and ultimately gives us a seat at the leadership table. Marketing Marketing Technology

Interesting Infographics: Using Big Data to Generate Sales Ready Leads

LEADership

So how do we use that information to help identify potential future customers? Onboarded Data are the online identities created by your customers which allow you to target them based on their own self-identified interests, tweets, and statuses. This week’s infographic highlights how big data brings in big revenue. Those aren’t small numbers.

The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg

Chief Information Security Officers (CISOs) are charged with more responsibility than ever before: Maintaining the enterprise vision, while ensuring technology assets are protected. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. Yet, companies that have both roles continue to make information security a priority. The Roles of CISOs.