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Everything Technology Marketing
FEBRUARY 19, 2011
How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? Remember that social media is all about conversations, and sharing interesting information with people you trust. Great question.
Everything Technology Marketing
JULY 10, 2010
Market Knowledge Layer The "Market Knowledge" layer captures key information and develops organizational knowledge about target market segments, market needs, the drivers of value (cost reduction, revenue increase, efficiency improvements, etc), and what competing alternatives exist to capture this value.
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Everything Technology Marketing
APRIL 8, 2010
Prospects and customers are becoming more sophisticated and better informed than ever before. What are their goals, concerns, what data do they need to move to the next step, where do they look for information? Also add how you want to get your information to your audience - how will they find you.
Everything Technology Marketing
MAY 24, 2010
Remember that today's prospects are actively searching for high-value information to help them better understand problems and solutions, make sense of available solutions, select the best fit for their requirements, and ultimately make an informed purchase decision? Now imagine the information customers are finding is yours.
Everything Technology Marketing
MARCH 14, 2011
Saugatuck Technology's Bruce Guptill released some interesting market research predicting that by 2014 the majority of new corporate B2B software purchases will be in the form of cloud software solutions (SaaS) rather than traditional on-premise software. The cloud is all the rage these days. You can, for example, make a time limited (e.g.
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