DealSignal

FEBRUARY 23, 2023

By providing valuable information, whitepapers can help establish your company as a thought leader in your industry, while also generating leads by requiring the reader to provide their contact information to access the content. Case studies are another effective form of content for email marketing B2B lead generation.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

DealSignal

DECEMBER 27, 2021

Open Rate : The percentage of email recipients who opened an email. If you’re trying to understand what an average open rate to aim for is, you’ll find that it varies depending on industry and on whether the email list you are sending to is a cold audience, list of qualified leads, or current customer list.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

DealSignal

FEBRUARY 26, 2024

Open Rate : The percentage of email recipients who opened an email. If you’re trying to understand what an average open rate to aim for is, you’ll find that it varies depending on the industry and on whether the email list you are sending to is a cold audience, a list of qualified leads, or a current customer list.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52