ViewPoint
JULY 16, 2013
According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. The same inbound marketing experts will tell you that it might take 50 blogs to impact your website visits.
markempa
SEPTEMBER 16, 2012
Last week, they gave me a behind-the-scenes look at the most common challenges marketers discussed with them, and both concluded that these discussions validated research from the 2012 B2B Marketing Benchmark Report (free excerpt at that link): . 65% of marketers have not established lead nurturing.“The
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Industrial Marketing Today
DECEMBER 1, 2011
Just defining your target audience by North American Industry Classification System (NAICS) or Standard Industrial Classification (SIC) codes and job functions are not enough. Validate your claims with data from third-party research studies. In order to write for the customer, you must know them well.
PureB2B
MAY 22, 2018
Names may not match up with email addresses, phone numbers may no longer be valid, and people change their emails over time. As much as you would like to organically build your list and generate your leads, your company may not have the time it takes for your inbound marketing strategies to reap ROI.
PureB2B
MAY 22, 2018
Names may not match up with email addresses, phone numbers may no longer be valid, and people change their emails over time. As much as you would like to organically build your list and generate your leads, your company may not have the time it takes for your inbound marketing strategies to reap ROI.
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