Inbound Marketing Multi-Touch Attribution Sales Management Touchpoints 
SmartBug Media
OCTOBER 22, 2020
To help marketers better understand the impact their efforts have on the bottom line, HubSpot announced multi-touch attribution reporting at INBOUND 2019, and it has been available in enterprise accounts since October of that year.Configuring these reports is mostly straightforward.
Zoominfo
FEBRUARY 25, 2021
What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Zoominfo
FEBRUARY 25, 2021
What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.
SmartBug Media
JANUARY 15, 2021
The marketing attribution process can be confusing, especially to those new to the inbound marketing process. Using this system as an accurate way to understand marketing effectiveness isn’t as easy as it sounds. Marketo’s Attribution Readiness Maturity Model. Stage 1: Implement.
The Lead Agency
DECEMBER 6, 2021
Buyers are widely enjoying the change and flexibility that comes with remote buying, with only around 20% of B2B buyers saying they hope to return to in-person sales. It’s not only buyers who are embracing the change, as B2B sellers have reported online sales to be just as effective or more effective than in-person sales engagements.
Martech
OCTOBER 18, 2023
Multichannel attribution is the unsung hero of data-driven marketing in a digital landscape teeming with touchpoints. It provides a lens through which we can observe the efficacy of each channel in our marketing ecosystems, giving us further insight into which channel is to thank (or blame) for campaign results.
Oktopost
OCTOBER 23, 2023
Yet, amid the myriad complexities you face as a marketer, one significant barrier stands out: the ability to distinguish and effectively track the sources of leads within Customer Relationship Management (CRM) systems. 61% of marketers rank lead generation as their greatest challenge in 2023.
Expert insights. Personalized for you.
95 
Let's personalize your content