ViewPoint

MARCH 1, 2012

Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute. Nonexistent lead management processes.

Demand Generation 120

Demand Generation Work Management Marketing Management Lead Management 120

ViewPoint

AUGUST 19, 2014

Here, in the second of this three part series, we will hear from The Funnelholic’s Craig Rosenberg; Annuitas Group’s Carlos Hidalgo; Sales Lead Management Association’s Jim Obermayer; Direct Marketing News’ Ginger Conlon; consultant and trainer Dave Stein; and agency founder Matt Heinz.

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 120

ViewPoint

AUGUST 26, 2014

In the second part of the series, we heard from The Funnelholic’s Craig Rosenberg; Annuitas Group’s Carlos Hidalgo; Sales Lead Management Association’s Jim Obermayer; Direct Marketing News’ Ginger Conlon; consultant and trainer Dave Stein; and agency founder Matt Heinz.

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 120

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And the conversation went way later than the restaurant manager and our wonderful server wanted it to. My experience tells me sales teams and leaders need to be actively engaged in the strategies and processes marketing develops and own them.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Hubspot

MAY 28, 2012

Before starting lead nurturing, Aclipse had trouble attracting talent that was ‘ready to buy.’ ’ Aclipse solved this problem with a comprehensive inbound marketing campaign, including lead nurturing using HubSpot's tools. For this reason, lead scoring isn’t something easily done manually.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

Lead Liaison

OCTOBER 10, 2017

But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. This is where Account Based Marketing (ABM) meets Inbound Marketing. You probably use ABM marketing when you’re bringing in new accounts. Luckily, Lead Liaison makes this super easy. Not at all.

Marketing Prospects 50

Marketing Prospects Contact Marketing Lead Liaison Marketing Automation Services 50

Marketing Insider Group

MAY 12, 2010

Related Posts: How To Focus On Your Marketing Plan Need to Drive Leads? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Carlos Hidalgo Aug 31 2010 Michael: Thanks for the post.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100