In-market Prospects Personalization Presentation Website Personalization 
Aberdeen
JANUARY 16, 2019
And that’s a maxim he applies to personalization throughout marketing and the sales funnel. Even when handed a bunch of “random leads,” he said, a good salesperson succeeds because they ask questions to try to understand the customer and to obtain information that can improve the customer’s journey – by personalizing it.
Aberdeen
JANUARY 16, 2019
In other words, they personalize it. The more personalized the customer journey is, the greater chance you have of closing the deal. And with intent data, you can hyper-personalize the customer experience to unprecedented levels. This lack of personalization is responsible for low conversion rates of website visitors.
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