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Content + Intent Data: The Rise of First-Party Data

Content4Demand

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How does the elimination of third-party cookies change the content marketing landscape?

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First-Party, Second-Party, Third-Party Intent Data: Exploring the Differences

Inbox Insight

While first-party intent data provides you with direct insights about your customers, second-party intent data can provide you with a broader view of market trends, patterns in customer behavior, and potential opportunities. Finally, 3rd party intent data offers scale. Another benefit is the depth of data.

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Add a Personal Touch to B2B Sales with Artificial Intelligence

PureB2B

These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content. These intent signals allow B2B sales teams to accurately identify and prioritize in-market prospects with the highest propensity to buy.