B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent. Image courtesy of Fertile Ground via Flickr CC.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

B2B Marketing Directions

OCTOBER 30, 2016

[XXX's] predictive intelligence engine gives you the ability to see your entire universe of potential buyers at every stage of their buying journey. We uncover net-new, in-market prospects based on powerful data science and billions of time-sensitive intent interactions."

Marketing Management 45

Marketing Management In-market Buyers Account Based Marketing Marketing & Strategy 45

Inbox Insight

APRIL 19, 2021

Customer profiles informed purely by your own first party data such as your CRM, can be restrictive. While they give you a strong indication of the types of accounts you currently adequately serve, they may not provide a true reflection of the most attractive (and obtainable) opportunities within your total addressable market (TAM).

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

Anteriad

DECEMBER 14, 2022

There are emerging tools that support content generation—allowing marketers to create more content, oftentimes at low cost. These tools can synthesize tons of information and turn it into unique content. Personalization is a hot topic in B2B marketing. By working with Anteriad, Lenovo saw a 20% increase in leads and 32x ROI.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

B2B Marketing Directions

APRIL 2, 2023

But the rule is accurate in a general sense: Virtually all B2B companies have far more out-of-market prospects than in-market prospects. He wrote, " To grow a brand, you need to advertise to people who aren't in the market now, so that when they do enter the market your brand is one they are familiar with.

Rules 52

Rules B2B Marketing B2B Trigger Marketing 52