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B2B Lead Management Market Heats Up

Online Marketing Institute

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. Exciting times.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Mobile Marketing: Resources To Get Your Marketing Aligned With Your Mobile Audiences. - as well as a groundbreaking mobile-marketing guide that aired last week from the team at 360i. This is an admirable goal, as prospects are looking for experts, not just products or solutions. Online (171). iCrossing (2).

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Social Media Not Preferred Recommendation Resource by MediaPost Online Media Daily. In a recent study of high-level marketing executives, 70% plan new social media initiatives in 2010. While 28% planned to use internal resources to launch new initiatives, 25% turn to social media consultants. Facebook Statistics.