20 Conversion Optimization Tips for Zooming Past Your Competition
Unbounce
OCTOBER 1, 2018
Checking your overall success metric first (winner, loser, inconclusive) and then moving to a more granular analysis of segments and secondary effects is common practice among CRO practitioners. Multivariate test. Multivariate test. Generally speaking, it seems like experts run about ten a/b tests for every multivariate test.
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