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How To Align Marketing With Sales

Marketing Insider Group

It’s not easy, especially for someone who is not a sales person, but it gives you, as the marketer, a whole new perspective on their day to day challenges and also gave me some great ideas of more ways to help. Another idea (got it from HubSpot) was to setup an SLA between sales and marketing.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Paid search leads average a 7% rate, while outbound marketing leads (e.g., direct mail, telemarketing) close at a 2% rate. Though half of all b2b digital spending is focused on search and most websites are organically optimized, only 65% of b2b marketers have ever used pay-per-click advertising. ” ( Marketing Charts ).