LeadSloth
JULY 12, 2010
UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. HubSpot can serve both audiences, but in a different way. Small Businesses.
LeadSloth
JUNE 23, 2009
Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. ROI reporting : see which activities result in new leads.
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LeadSloth
AUGUST 26, 2010
Lead Intelligence. This one is getting more interesting, because it allows you to track Social Media as a lead source, all the way to revenue. My take: this is a real must because it can show the value of your Social Media investments. Lead Intelligence. Pardot’s Social Insight is focused on Lead Intelligence.
LeadSloth
JUNE 30, 2009
Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. In my opinion any B2B company needs both Inbound Marketing and Marketing Automation: the first to get in touch with new prospects, the second to move those leads through the funnel from suspects to sales-ready leads.
LeadSloth
JANUARY 12, 2010
Mike Volpe , VP of Inbound Marketing, Hubspot. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. Steve Woods , CTO, Eloqua.
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