article thumbnail

Top-10 Demand Generation Vendor Blogs

LeadSloth

Hubspot Internet Marketing Blog. Hubspot is probably both the most active and most popular blog of this list. Market2Lead Marketing Automation and Lead Management blog. The Market2Lead blog got a boost when Kevin Joyce joined the company. Silverpop Engage B2B Blog.

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I’m sure I forgot a few.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Workflows Take Marketing Automation to the Next Level

Hubspot

Let's take a look at 3 of the reasons you should be using a workflows tool for easier and more effective lead management: 1) Workflows Help You Convert More Leads Into Customers. Market2Lead also found that leads that go through automated workflows have a 23% shorter sales cycle.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

article thumbnail

Marketing Automation Trends for 2010

LeadSloth

Kevin Joyce , CMO, Market2Lead. Manager, Inbound Marketing, Marketo. Mike Volpe , VP of Inbound Marketing, Hubspot. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Megan Heuer , Research Director, SiriusDecisions.

article thumbnail

6 Essential Nurturing Workflows For Every B2B Company

Hubspot

By sending your contacts workflows based on their buyer persona and life cycle stage, you’ll decrease your sales cycle by 23% according to Market2Lead. You know they’re interested in you; now it’s time to capitalize on it. That’s right-- 23%! So start segmenting your contacts into lists and target them with those workflows!