The Point

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Survey: Marketing Automation Users Score a “C” in Maturity

The Point

B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot' The report is available as a free download from the Spear Website.

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Infographic: The State of Marketing Automation Maturity

The Point

Is this a technology problem relating to ease of use?

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New Marketing Automation Buyer’s Guide Offers Valuable Advice

The Point

In your mind, does it encompass inbound or do you define it more narrowly to be lead nurturing or other? Hubspot and Act-On encompass many inbound features as well as outbound. HS) It’s correct to say that traditionally, “marketing automation” has come to mean software designed more for lead nurturing vs. generating inbound leads.