Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. So, the process of lead nurturing is important.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

DECEMBER 23, 2019

Authenticity & building trust amongst the prospective & existing customers are essential elements of B2B marketing & help in building brand equity & omnichannel reputation. AI can also assist in blocking unwanted emails & in cleansing the email lists to improve the lead generation efficiency & quality.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

FEBRUARY 17, 2020

The ‘fit’ & intent-data. 2) Auditing the pieces of Content: Marketers should perform an audit to understand if their content distribution strategies are helping or hurting the content distribution efforts. Marketers can help you post on forums & communities like Reddit or Quora. Wrapping Things Up.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

SEPTEMBER 20, 2019

In fact, according to a study by HubSpot 55% of marketers stated that blog content creation is their top inbound marketing priority. Influencer marketing is a strong source for driving positive word of mouth referrals (word of Mouth Marketing, WOMM) which can be the ultimate answer to “how to go viral”.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

Origin of Inbound Marketing: HubSpot’s co-founder, Brain Halligan, coined the term “Inbound Marketing” in the year 2005. Inbound marketing has been a boon to the unrelenting & non-idiosyncratic framework of modern B2B businesses. The concept is more up to interpretation.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Valasys

JULY 8, 2019

According to a study by HubSpot, about 80% of the users recall a video ad they viewed during the course of the past 30 days. Nick Hajili, the Associate Professor of Marketing at Swansea University as follows: “Trust, encouraged by social media, significantly affects intention to buy.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56