article thumbnail

From Cold to Sold: 10 Powerful Email Marketing B2B Lead Generation Strategies

DealSignal

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

article thumbnail

B2B Email Marketing: Best Practices and Essential Tips for 2022

DealSignal

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. Open Rate : The percentage of email recipients who opened an email. to analyze what encourages a higher open rate. Table of Contents.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Email Marketing: Best Practices and Essential Tips for 2024

DealSignal

According to HubSpot , 77% of marketers saw an increase in email engagement over the last 12 months, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. Table of Contents [Open] [Close] What Is B2B Email Marketing? Open Rate : The percentage of email recipients who opened an email.

article thumbnail

B2B Lead Generation

Inbox Insight

The reality is not all leads are good leads – some have a higher potential deal value than others, some are already researching your products, while others have no interest in buying. Score and nurture leads. Not all leads are at the same stage of their buying journey. Lead generation resources.