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B2B Email Marketing: Best Practices and Essential Tips for 2022

DealSignal

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. 59% of B2B marketers prefer email for lead generation. 45% of marketers consider email marketing to be one of the most effective lead generation tactics.

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B2B Email Marketing: Best Practices and Essential Tips for 2024

DealSignal

According to HubSpot , 77% of marketers saw an increase in email engagement over the last 12 months, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. 59% of B2B marketers prefer email for lead generation. Intent-Based Leads to find buyers who are in the market for your solution right now.

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B2B Lead Generation

Inbox Insight

The reality is not all leads are good leads – some have a higher potential deal value than others, some are already researching your products, while others have no interest in buying. Consequently, they are considered a warm lead and more likely to convert – accelerating sales and increasing pipeline velocity.