Digital B2B Marketing

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Connecting Thought Leadership to Lead Generation in B2B Marketing

Digital B2B Marketing

Capturing registrations is an uphill battle, requiring you to establish the credibility and relevancy of every piece of content you offer in your lead generation program. The content you are using for lead generation is expected to be valuable, you only need to establish the information’s relevance to the audience.

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The Dark Future of Native Advertising

Digital B2B Marketing

An uninspiring repetition of the information we already have. Hubspot gets more than 1 million visitors a month to their site and nearly 750,000 leads a year. Largely driven by content, Hubspot is delivering numbers many marketers can’t match with much larger advertising budgets. The Allure of Native Publishing.