Remove Hubspot Remove Information Remove Market2Lead Remove Sales Management
article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Demand Streamâ„¢ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. The technology appears useful at both ends of this spectrum.

article thumbnail

How Workflows Take Marketing Automation to the Next Level

Hubspot

Because if you’re not managing your leads properly, you're wasting your time, marketing resources, and money. As one of the most powerful tools available to marketers today, workflows enable you to build stronger relationships with your leads, send higher quality leads to your sales team, and save more of your time as a marketer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Failing Marketing Relationships You Need to Fix ASAP

Hubspot

Is your sales team upset with your marketing team for sending them subpar leads? It’s tough being a marketer when you have to manage so many relationships internally, externally, online, and offline. Now that she manages her own site, she’s getting the same things done in less than an hour. Keep it in house. Keep it simple.

article thumbnail

15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

Increasing sales productivity is one of the most powerful growth levers for any company. A well-oiled inbound sales machine means reps spend less time working low quality leads, and more time closing sales. But, for many B2B organizations the sales engine is not turning. marketing only celebrates when sales does).

article thumbnail

Marketing Automation Trends for 2010

LeadSloth

Sales & marketing alignment. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (4)

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

article thumbnail

What Your Sales & Marketing Teams SHOULD Be Talking About

Hubspot

As marketers, we know how important it is to have strong alignment with our sales teams. But another important part of closing the loop is getting your sales team to report back to you about the quality of leads you’ve generated -- and what became of them -- so you are better equipped to generate high-quality leads going forward.