ABM Trends: The Convergence of Demand Generation and Account-Based Marketing
TrustRadius Marketing
OCTOBER 3, 2022
What’s driving this growing trend is the need to understand a more holistic view of the entire buyer’s journey. Also, the use of different types of intent is pushing organizations to bridge the gap between demand gen and ABM efforts. The most successful B2B marketers include both as a part of their overall strategy.
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