The Content Factor

Trending Sources

17 Helpful SEO Tools and Tool Reviews

Webbiquity

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. How Rich Snippets Work (And Tools to Generate Them) by SEO Chat. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. Knutson.

Tools 105

How Does Content Marketing Help with SEO?

Webbiquity

But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. How do they work together? Guest post by Sam Allcock. What is the difference?

SEO 124

How to Work Faster in Excel: 6 Helpful Tips & Features

Hubspot

If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work. Today, in the spirit of exploration, we’ll dive into six of these little-known Excel features to explore some of the most helpful -- but least-used capabilities -- of our favorite spreadsheet program. How to Work Faster in Excel: 6 Helpful Tips.

11 Useful Photoshop Tutorials That'll Help You Work Faster

Hubspot

So take a look, find the tutorials that are best suited for you, and use them to learn some helpful new tips and tricks. Created by the Adobe Photoshop team, this tutorial feels more like a free webinar class: You have a friendly teacher who shows you the basics of how Photoshop works with Adobe Bridge, and then shows you ten basic techniques to get you going. Time: 46 min.

Help 45

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. With marketing now responsible for helping to nurture and. B2B Marketing.

How Content & SEO Marketers Can Help Each Other Be Successful

ScribbleLive

Actually, the two functions need to work very closely together to ensure that all content is discoverable via search and can benefit from the many bonuses that come with a first-page ranking. These three tips will help content marketers and search engine specialists help each other. It’s just as interesting and helpful to a reader who found it in January as it will be to a reader who stumbles upon it in November. A healthy number of third-party links indicate that a piece of content is credible and helpful. Next up? Evergreen Content Makes Everyone Happy.

SEO 73

Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. If you can weave a narrative through the individual items you publish and through your work as a whole, you’ll grab your audience’s attention in a way few other approaches can match. The post Crafting content that works appeared first on Biznology. It should.

Work 80

How Video Helps Sales and Marketing Alignment

Vidyard

Much like a type of career-focused natural selection, both departments eliminated the tactics and strategies that didn’t work, and prioritized those that yielded the best results. Marketing will produce valuable assets for the sales team to distribute, while Sales will request specific campaigns or promotions to help them reach more accounts. A Win-Win. Need more traffic?

Help 70

How Experiential Marketing Works: 7 Enlightening Tips

Hubspot

It can work on a number of different levels. We’ll talk more about partnering with other brands in a bit, but working with other businesses on these initiatives can benefit everyone involved, especially if it enhances the experience and helps you both reach previously untapped audiences. What makes a good story? Is it the happy ending? It's the who, what, where, when, and how.

Work 49

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. With marketing now responsible for helping to nurture and. B2B Marketing.

When all the hard work on social media … just doesn’t work

grow - Practical Marketing Solutions

Nobody has worked harder to build a digital consulting business than Ray. The man has created volumes of content and helped people with patience, kindness, and professionalism. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. When social media doesn’t work. And, it didn't work.

Work 84

Why working in marketing makes you bitchy

grow - Practical Marketing Solutions

Part of this irritability may stem from the copious amounts of BS shoveled at us each day, but a new “ State of Marketing Work ” report from Workfront points to some other factors. In fact, reading this report, it’s hard to believe you might work in marketing and NOT be kind of a b h. Some of the highlights of the findings include: Marketers now work 45.9 When asked what gets in the way of work the most, marketers say wasteful meetings (62%) and excessive oversight (51%) are the biggest offenders. Work spaces where people are shoulder to shoulder.

Work 58

8 Helpful Resources for Creating Beautiful Infographics

Hubspot

Not only do they make content more sharable -- 40 times as much -- but they help us retain information. 8 Helpful Resources for Creating Beautiful Infographics. Here's one that helps non-profits visually communicate highlights from an annual report: 4) Easel.ly. If you want to save and share your work, though, you will have to join -- for free. 1) Canva. 2) Piktochart.

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

Through testing different approaches, marketers can get a sense of what works best for their demographics. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works. Companies and organizations work every year to bring a bit more clarity to the field by diving deep and asking the bigger questions.

Report 107

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. With marketing now responsible for helping to nurture and. B2B Marketing.

Why This Cold Sales Email Template Works So Well

Sales Prospecting Perspectives

The truth is, every prospect is different, so there''s no guaranteeing that one best practice will work above all others. That''s why this cold sales email template works so well: Hi , As an avid business professional, I like to stay up to date on industry news and insights. What might help you in your transition is to learn how others have dealt with similar issues. EST sound?

5 Big tips to make LinkedIn ads work for you

grow - Practical Marketing Solutions

Stop expecting people to work that way. One of the best converting offers I’ve worked with was a piece of content promoted with the line “we’ve read all the books so you don’t have to.” ” We didn’t promise profits, growth, or business efficiency, even though that is the space we were working in. And it worked extremely well.

Trade Shows Can Work!-new idea!

Your Sales Management Guru

Trade Shows Can Work-new idea ! NOTE: Several weeks ago I wrote a blog on “ Why Trade Shows Don’t Work” , shortly after a good friend, Todd Schnick, wrote me a note to discuss how he makes trade shows work! I asked Todd to write a blog regarding how he works with organizations in a very unique manner using podcasts. The blog below is Todd’s. I hope you enjoy! Shame.

When social media marketing doesn’t work

grow - Practical Marketing Solutions

Sure there can be a social component at some point, but in this situation, advertising still works. This seems so obvious but when I see blog posts and journal articles describing advertising as a failure in this mad rush to surround our customers with social media content, I thought it was appropriate to simply say, advertising still works … really well. : ) Comments? Comments?

56 Reasons Why Content Marketing Works

B2B Marketing Insider

The following SlideShare will demonstrate the value of Content Marketing and how it can help build your business. 56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. The following slides will demonstrate the value of Content Marketing and how it can help build your business. Posting at least 20 times per month can help reach 60% of your unique audience.

Work 128

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

Do big data marketing analytics really work? . It is probably not very hyperbolic to say that the subject Big Data comes with some hype attached, though it is clearly not just hype—marketing analytics works to increase sales. How to use Big Data to help sales. Rinse, Wash, Repeat: The work does not stop there. Marketing analytics is the answer.

3 Ways Agile Helps Scale Content Marketing

Kapost

The common factor in making all three of these scaling strategies work? They’re not producing low quality work just for fun. . That means if you want to improve the quality of the work, you’ve got to change the way it gets done. . But closing your eyes and vaguely throwing money in the general direction of content isn’t going to help your cause. . 100%.

Help 32

The Data-Driven Sales Team: Why Social Selling Works

grow - Practical Marketing Solutions

Social Selling Works. While programmatic buying helps B2C marketers produce voluminous leads, B2B marketers are more concerned about quality over quantity. As a result they are taking programmatic one step further by discovering best practices to help prioritize leads. Social Selling Works. I see that some people are eager to embrace the change. The B2C – B2B Cross-over.

Work 89

Why Marketing Automation Does Not Work

NuSpark

Again and again, prospects and clients tell us they have invested in marketing automation systems that they want to put to work. How do prospects build their awareness about possible products and services that could help them? After all, the more relevant, the more your emails work like a salesperson working one-on-one. They have a mantra — people, processes and systems.

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Use relevant content to help users in making a right decision. Guest post by Anthony Bergs.

Why Coupons Work [Infographic]

Hubspot

They can also promote new products, help get feedback from your target market, and attract new customers. My gym is located next to a Walgreens and across the street from a CVS. When I need headache medication, more shampoo, or a pair of scissors, I always plan my trips to the pharmacy after a sweat session. Which pharmacy do you think I go to? It''s become a routine.

Work 49

3 Ways to Make Controversial Content Work for Your Brand

Modern B2B Marketing

What made this campaign work is that although the results are controversial, the content still relates back to the services offered by the brand–specifically any visitors using Travelmath to find hotels for a future trip. The video worked because it connected directly to the organization’s mission, which is to “produce, distribute, and promote campaigns that improve everyday lives.”

21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it. Which is totally fine because we’re here to help. And that’s OK. Strategy

Metrics to Help You Track Brand, Demand, and Expand

Act-On

His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing. The post below generated over 800 likes and helped to build more brand awareness.

6 Reasons Why Your Bedtime Routine Is Wrecking Your Work

Hubspot

I had failed to take my own advice -- to do something mindless before bed -- and had instead remained engaged in something that was mentally stimulating, instead of something that helped me wind down. Stress is stress, whether its source is work, or a fictional heroine who won’t leave her unfaithful husband. In other words, it can really mess up our work and life in general.

Work 50

Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

In the cyclical and long-sales-cycle world of enterprise B2B sales (where I spend much of my time today), these metrics are often more helpful than revenue trends: Branded searches. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. By Eric Wittlake, {grow} Contributing Columnist.

8 ways to refresh your brain when you’re overworked

Biznology

You don’t think clearly, which makes it harder to work, which leads to more stress. Resisting the urge to eat (or do anything else) while you work. If you work near any kind of green space, a quick walk can reduce your stress level and even help prevent depression. Whatever you’re working on, focus on just that. Ask for help. You get less sleep.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment. Or, perhaps adding social proof will help -- something like, "Sandwiches loved by over one million people every year!

7 Steps to Improve Collaboration at Work

Vertical Response

Whether everyone in your company works from the same office or you’re part of a virtual team, engaging with others who have complementary perspectives can lead to increased productivity. Is your team working on increasing conversion rates ? We don’t know what’s going to work unless we actually set up some experiments and try this stuff,” he adds. Have an agenda.

Work 40

Help. I’m enslaved by my smartphone.

grow - Practical Marketing Solutions

You know, the LIST of stuff for work, home and personal that is a constant ticker tape machine; paper strips overlapping from corner to corner in your mind. Makes sure I get both work and personal email 24/7. I can’t make some grandstand and tell you that I’m going to work harder to stop and smell the (IRL) roses, or rely on my device less. The post Help.

Help 52

Why Business Blogging Works

Hubspot

But I never simply wrote about why it works. here''s why it works. For example, Google reads our website, so it knows it can return this blog post if someone searches "Why does blogging work?". Potential Customers: Potential customers read blogs to find helpful industry content. why does blogging work to grow your business? Blogging helps you establish trust.

5 Proven tips to help with your blogging confidence

grow - Practical Marketing Solutions

I’ve teamed up with my friend Sarah Mason to breathe new life into some vital ideas from my blog archive and I think this one is perhaps our best work yet. Take a look at this presentation and if you enjoy the enormous amount of care and work we put into this, can you please pay it forward with a share to your favorite social network? Thanks! Shut up or speak your mind? Thanks!

Help 93

4 Helpful Tools for Organizing Your Social Media Calendar

Hubspot

In this post, we’ve rounded up some of the most helpful tools and templates for building out an effective social media content plan. So if you're not already using a social media content calendar , hear me out: Calendars help you get organized to avoid the dreaded scramble when things come up. Calendars can help you track performance and plan for future posts. 1) Trello.

Does the "Ra Ra" Approach Work for Struggling Sales Reps?

Sales Prospecting Perspectives

When they''re grasping at straws on ways to improve their output, I feel it’s a shared responsibility between the manager and employee to work together to identify the gaps. This has generally been the case for most of the bosses I’ve worked for over the years. Cheering from a distance helps, but no one likes the boss who is sitting up on their ivory throne.

Work 124