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17 Helpful SEO Tools and Tool Reviews

Webbiquity

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. How Rich Snippets Work (And Tools to Generate Them) by SEO Chat. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. Knutson.

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How to Work Faster in Excel: 6 Helpful Tips & Features

Hubspot

If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work. Today, in the spirit of exploration, we’ll dive into six of these little-known Excel features to explore some of the most helpful -- but least-used capabilities -- of our favorite spreadsheet program. and who doesn't need more hours back in their day?

Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. If you can weave a narrative through the individual items you publish and through your work as a whole, you’ll grab your audience’s attention in a way few other approaches can match. The post Crafting content that works appeared first on Biznology. It should.

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How Does Content Marketing Help with SEO?

Webbiquity

But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. How do they work together? Guest post by Sam Allcock. What is the difference?

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment. Or, perhaps adding social proof will help -- something like, "Sandwiches loved by over one million people every year!

Why working in marketing makes you bitchy

grow - Practical Marketing Solutions

Part of this irritability may stem from the copious amounts of BS shoveled at us each day, but a new “ State of Marketing Work ” report from Workfront points to some other factors. In fact, reading this report, it’s hard to believe you might work in marketing and NOT be kind of a b h. Some of the highlights of the findings include: Marketers now work 45.9 When asked what gets in the way of work the most, marketers say wasteful meetings (62%) and excessive oversight (51%) are the biggest offenders. Work spaces where people are shoulder to shoulder.

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Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects

B2B Lead Generation Blog

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences. will need help from social media to remain effective.

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

Through testing different approaches, marketers can get a sense of what works best for their demographics. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works. Companies and organizations work every year to bring a bit more clarity to the field by diving deep and asking the bigger questions.

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Trade Shows Can Work!-new idea!

Your Sales Management Guru

Trade Shows Can Work-new idea ! NOTE: Several weeks ago I wrote a blog on “ Why Trade Shows Don’t Work” , shortly after a good friend, Todd Schnick, wrote me a note to discuss how he makes trade shows work!  I asked Todd to write a blog regarding how he works with organizations in a very unique manner using podcasts.  The blog below is Todd’s.  I hope you enjoy!  Shame.

4 Helpful Tools for Organizing Your Social Media Calendar

Hubspot

In this post, we’ve rounded up some of the most helpful tools and templates for building out an effective social media content plan. So if you're not already using a social media content calendar , hear me out: Calendars help you get organized to avoid the dreaded scramble when things come up. Calendars can help you track performance and plan for future posts. The good news?

How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

Fortunately, these indicators will help you determine which gems to polish: It’s evergreen. A lot of your content is probably just as applicable today as it was when you wrote it. That content is clearly already performing well, but a little refresh could put it over the top and really help it climb the rankings. How is a content marketer supposed to keep up with that kind of change?

56 Reasons Why Content Marketing Works

B2B Marketing Insider

The following SlideShare will demonstrate the value of Content Marketing and how it can help build your business. 56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. The following slides will demonstrate the value of Content Marketing and how it can help build your business. Posting at least 20 times per month can help reach 60% of your unique audience.

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How Big Data and Marketing Analytics Help Sales

Crimson Marketing

Do big data marketing analytics really work? . It is probably not very hyperbolic to say that the subject Big Data comes with some hype attached, though it is clearly not just hype—marketing analytics works to increase sales. How to use Big Data to help sales. Rinse, Wash, Repeat: The work does not stop there. Marketing analytics is the answer.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Tools that help monitor and measure social traffic

Biznology

Media intelligence and monitoring tools can help you make sure that your social media efforts are achieving the goals you set forth. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns. You should choose the tools that help you become the most effective with your social media marketing and press relations.

Why Marketing Automation Does Not Work

NuSpark

Again and again, prospects and clients tell us they have invested in marketing automation systems that they want to put to work. How do prospects build their awareness about possible products and services that could help them? After all, the more relevant, the more your emails work like a salesperson working one-on-one. They have a mantra — people, processes and systems.

Are You Addicted to Work? [Flowchart]

Hubspot

How many of you out there wrestle with the urge to work outside of normal working hours? If you have a hard time taking a break from work to the point where your physical and mental health are on the decline, it's very possible you're actually addicted to work. Working too much might not sound like a serious problem. So, are you addicted to work?

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Metrics to Help You Track Brand, Demand, and Expand

Act-On

His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing. The post below generated over 800 likes and helped to build more brand awareness.

How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More

B2B Lead Generation Blog

CEOs need to look at the economics of competitive market dialogue holistically, with Marketing and Sales working together to walk customers and prospects through the buying cycle as economically as possible. Invest in working smarter. A (relatively) small technology investment will help sales and event professionals work smarter. Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. It’s all about building relationships.

Why Coupons Work [Infographic]

Hubspot

They can also promote new products, help get feedback from your target market, and attract new customers. My gym is located next to a Walgreens and across the street from a CVS. When I need headache medication, more shampoo, or a pair of scissors, I always plan my trips to the pharmacy after a sweat session. Which pharmacy do you think I go to? It''s become a routine.

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21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it. Content Marketing is still relatively new to many of us and we’re here to help.

10 Tools to Help Enhance Your Content Creation Efforts

B2B Marketing Insider

Steven Pressfield said in his book Do the Work “The song we’re composing already exists in potential. Our work is to find it.” The post 10 Tools to Help Enhance Your Content Creation Efforts appeared first on Marketing Insider Group. There are always going to off days when free-flowing content creation hits a roadblock. ” […].

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When all the hard work on social media … just doesn’t work

grow - Practical Marketing Solutions

Nobody has worked harder to build a digital consulting business than Ray. The man has created volumes of content and helped people with patience, kindness, and professionalism. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. When social media doesn’t work. And, it didn't work.

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Tools that help generate blogging ideas

Biznology

Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. To give you a better idea how it works to fuel your creative writing juices, I entered the word “blogging”. Quora. Portent. Soolve. Summary.

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How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

How Google Works. Matt Cutts, the head of Google’s web spam team and spokesperson for all things search-related, outlines how search works on Google: Google delivers results in two steps. This free service helps website owners and developers monitor and maintain their website presence in Google Search results. How Google Interprets Helpfulness. time on page.

Help 63

Getting lithe with a little help from my FitBit friends

Biznology

They’re multi-day races for the most steps over the 5-day work week or 2-two day weekend. The post Getting lithe with a little help from my FitBit friends appeared first on Biznology. I was an early adopter of FitBit devices:  Fitbit Tracker , Fitbit Ultra, Fitbit One, and now my Fitbit Flex. Then, last October, FitBit snuck in something they call Challenges. FitBit Has a Posse.

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7 Steps to Improve Collaboration at Work

Vertical Response

Whether everyone in your company works from the same office or you’re part of a virtual team, engaging with others who have complementary perspectives can lead to increased productivity. Is your team working on increasing conversion rates ? Testing and tracking the outcome can help you strategize what the next step will be and is more productive than endless discussions.

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Why Business Blogging Works

Hubspot

But I never simply wrote about why it works. here''s why it works. For example, Google reads our website, so it knows it can return this blog post if someone searches "Why does blogging work?". Potential Customers: Potential customers read blogs to find helpful industry content. why does blogging work to grow your business? Blogging helps you establish trust.

3 Ways Social Media and SEO Can Work Together

KoMarketing Associates

My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. If any of these journalists happen to Tweet something I can help with or something relevant to one of my B2B clients, I try to jump in right away. engaged with a TechCrunch writer who asked a question I could help him with.

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do.  At the core of the problem is the simple fact that marketers are having a hard time getting what makes buyers happy and satisfied. Trying To Connect On An Impersonal “Business-Speak” Level Does Not Work. coaching by Gilbert Bages.

How Google AdWords Works [Infographic]

Hubspot

PPC can be a great complement to your organic search optimization efforts to help you maximize reach. PPC is one way to help. Check out this infographic from WordStream''s free PPC University course , which breaks down exactly how the Google AdWords auction works so you can choose the right strategy for your business. bakery boston"). Ready to get started with Google AdWords?

Marketing Strategy: 3 steps to help optimize website user experience

B2B Lead Generation Blog

James shared some of Sophos’ user feedback that he really took to heart during his presentation at Optimization Summit 2013. “I really wanted our website to be something that would help them in their purchasing decisions,” James explained. Some of the information he gathered to help him understand where to focus was: Feedback from Sales. Step #1. Identify your goals. Step #2. Step #3.

Does the "Ra Ra" Approach Work for Struggling Sales Reps?

Sales Prospecting Perspectives

When they''re grasping at straws on ways to improve their output, I feel it’s a shared responsibility between the manager and employee to work together to identify the gaps. This has generally been the case for most of the bosses I’ve worked for over the years. I would like to think that I''m a positive guy. It has served me well over the years in the sales game.

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How Marketing Technology Can Help Tell Brand Stories

Crimson Marketing

But the question to really ask yourself when choosing marketing technology is: “Does the new technology help tell a better story about my brand or will the story be about the technology itself?” “Have you properly tested the technology to work [under all potential user] circumstances? Many ” Why choose marketing technology? ” Source: MarketingProfs.

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7 Ways You're Letting Guilt Sabotage Your Work

Hubspot

And it’s killing the quality of our work. Ways You're Letting Guilt Sabotage Your Work. 1) You feel like you can’t take a break. What if my colleagues think I’m weird, or that I'm not getting my work done? uckily, I work somewhere that encourages taking that time to breathe, and has resources in place to support it. In turn, that makes us less likely to ask for help.

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14 Content Marketing Tools to Help Your Business Grow

Webbiquity

While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours). wide range of online tools can help you either produce content more efficiently or get more value out of what you’re already creating. It is also helpful for streamlining your social media content production.

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How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Let me make one thing clear: This is not a post about how you should spend your weekends working yourself to the bone. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. The different instrument helps them think about the "problem" in a different way. Then, aim to work until your computer dies. See #6.).

How to Effectively Work From Home as a B2B Inside Sales Manager

Sales Prospecting Perspectives

Also like many others, wanting to stay on top of my tasks I chose to work most of the break from home. I am never usually one to elect working from home, as I prefer the atmosphere of an office. In fact, a recent Stanford study revealed that working from home can increase total productivity by 20 to 30 percent! Create a workspace conducive to actually working.