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17 Helpful SEO Tools and Tool Reviews


For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. How Rich Snippets Work (And Tools to Generate Them) by SEO Chat. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. Knutson.

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How to Work Faster in Excel: 6 Helpful Tips & Features


If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work. Today, in the spirit of exploration, we’ll dive into six of these little-known Excel features to explore some of the most helpful -- but least-used capabilities -- of our favorite spreadsheet program. and who doesn't need more hours back in their day?

How Does Content Marketing Help with SEO?


But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. How do they work together? Guest post by Sam Allcock. What is the difference?

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Crafting content that works


For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. If you can weave a narrative through the individual items you publish and through your work as a whole, you’ll grab your audience’s attention in a way few other approaches can match. The post Crafting content that works appeared first on Biznology. It should.

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Metrics to Help You Track Brand, Demand, and Expand


His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing. The post below generated over 800 likes and helped to build more brand awareness.

4 Helpful Tools for Organizing Your Social Media Calendar


In this post, we’ve rounded up some of the most helpful tools and templates for building out an effective social media content plan. So if you're not already using a social media content calendar , hear me out: Calendars help you get organized to avoid the dreaded scramble when things come up. Calendars can help you track performance and plan for future posts. The good news?

When all the hard work on social media … just doesn’t work

grow - Practical Marketing Solutions

Nobody has worked harder to build a digital consulting business than Ray. The man has created volumes of content and helped people with patience, kindness, and professionalism. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. When social media doesn’t work. And, it didn't work.

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10 Marketing Reports Everyone Working Online Should Read


Through testing different approaches, marketers can get a sense of what works best for their demographics. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works. Companies and organizations work every year to bring a bit more clarity to the field by diving deep and asking the bigger questions.

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects

B2B Lead Generation Blog

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences. will need help from social media to remain effective.

5 Big tips to make LinkedIn ads work for you

grow - Practical Marketing Solutions

Stop expecting people to work that way. 3. One of the best converting offers I’ve worked with was a piece of content promoted with the line “we’ve read all the books so you don’t have to.” ” We didn’t promise profits, growth, or business efficiency, even though that is the space we were working in. And it worked extremely well. 4.

Trade Shows Can Work!-new idea!

Your Sales Management Guru

Trade Shows Can Work-new idea ! NOTE: Several weeks ago I wrote a blog on “ Why Trade Shows Don’t Work” , shortly after a good friend, Todd Schnick, wrote me a note to discuss how he makes trade shows work!  I asked Todd to write a blog regarding how he works with organizations in a very unique manner using podcasts.  The blog below is Todd’s.  I hope you enjoy!  Shame.

When social media marketing doesn’t work

grow - Practical Marketing Solutions

Sure there can be a social component at some point, but in this situation, advertising still works. This seems so obvious but when I see blog posts and journal articles describing advertising as a failure in this mad rush to surround our customers with social media content, I thought it was appropriate to simply say, advertising still works … really well. : ) Comments? Comments?

Are You Addicted to Work? [Flowchart]


How many of you out there wrestle with the urge to work outside of normal working hours? If you have a hard time taking a break from work to the point where your physical and mental health are on the decline, it's very possible you're actually addicted to work. Working too much might not sound like a serious problem. So, are you addicted to work?

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

56 Reasons Why Content Marketing Works

B2B Marketing Insider

The following SlideShare will demonstrate the value of Content Marketing and how it can help build your business. 56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. The following slides will demonstrate the value of Content Marketing and how it can help build your business. Posting at least 20 times per month can help reach 60% of your unique audience.

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How Big Data and Marketing Analytics Help Sales

Crimson Marketing

Do big data marketing analytics really work? . It is probably not very hyperbolic to say that the subject Big Data comes with some hype attached, though it is clearly not just hype—marketing analytics works to increase sales. How to use Big Data to help sales. Rinse, Wash, Repeat: The work does not stop there. Marketing analytics is the answer.

What Working at an Apple Store Taught Me About Good Event Marketing


Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. Working at Apple for 5 years (2½ of which were as a retail specialist in an Apple Store), has made me the product marketer I am today – and these 3 lessons, in particular, have helped me and my team provide great customer experiences at every show we attend. If you’ve worked a busy booth during a trade show, you can be faced with a similar challenge. Pick the right event for your business.

The Data-Driven Sales Team: Why Social Selling Works

grow - Practical Marketing Solutions

Social Selling Works. While programmatic buying helps B2C marketers produce voluminous leads, B2B marketers are more concerned about quality over quantity. As a result they are taking programmatic one step further by discovering best practices to help prioritize leads. Social Selling Works. Others are in the class because they are being FORCED to embrace the change.

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Tools that help monitor and measure social traffic


Media intelligence and monitoring tools can help you make sure that your social media efforts are achieving the goals you set forth. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns. You should choose the tools that help you become the most effective with your social media marketing and press relations.

Why Marketing Automation Does Not Work


Again and again, prospects and clients tell us they have invested in marketing automation systems that they want to put to work. How do prospects build their awareness about possible products and services that could help them? After all, the more relevant, the more your emails work like a salesperson working one-on-one. They have a mantra — people, processes and systems.

Help. I’m enslaved by my smartphone.

grow - Practical Marketing Solutions

You know, the LIST of stuff for work, home and personal that is a constant ticker tape machine; paper strips overlapping from corner to corner in your mind. Makes sure I get both work and personal email 24/7. The post Help. I’m enslaved by my smartphone. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Wakes me up (HA!

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How Engaging Content Helps You Improve Your Search Rankings


How Google Works. Matt Cutts, the head of Google’s web spam team and spokesperson for all things search-related, outlines how search works on Google: Google delivers results in two steps. This free service helps website owners and developers monitor and maintain their website presence in Google Search results. How Google Interprets Helpfulness. time on page.

How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More

B2B Lead Generation Blog

CEOs need to look at the economics of competitive market dialogue holistically, with Marketing and Sales working together to walk customers and prospects through the buying cycle as economically as possible. Invest in working smarter. A (relatively) small technology investment will help sales and event professionals work smarter. Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. It’s all about building relationships.

21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it. Content Marketing is still relatively new to many of us and we’re here to help.

Why Coupons Work [Infographic]


They can also promote new products, help get feedback from your target market, and attract new customers. My gym is located next to a Walgreens and across the street from a CVS. When I need headache medication, more shampoo, or a pair of scissors, I always plan my trips to the pharmacy after a sweat session. Which pharmacy do you think I go to? It''s become a routine.

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Tools that help generate blogging ideas


Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. To give you a better idea how it works to fuel your creative writing juices, I entered the word “blogging”. Quora. Portent. Soolve. Summary.

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Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

In the cyclical and long-sales-cycle world of enterprise B2B sales (where I spend much of my time today), these metrics are often more helpful than revenue trends: Branded searches. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. We were thrilled. Life was good! Track the right trend.

Getting lithe with a little help from my FitBit friends


They’re multi-day races for the most steps over the 5-day work week or 2-two day weekend. The post Getting lithe with a little help from my FitBit friends appeared first on Biznology. I was an early adopter of FitBit devices:  Fitbit Tracker , Fitbit Ultra, Fitbit One, and now my Fitbit Flex. Then, last October, FitBit snuck in something they call Challenges. FitBit Has a Posse.

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5 Proven tips to help with your blogging confidence

grow - Practical Marketing Solutions

5 tips-to-become-a-more-confident-blogger from Mark Schaefer I f you have been following this blog for a while you know that I have been creating a series of fun and colorful Slideshare presentations from some of my most popular content. I’ve teamed up with my friend Sarah Mason to breathe new life into some vital ideas from my blog archive and I think this one is perhaps our best work yet.

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Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do.  At the core of the problem is the simple fact that marketers are having a hard time getting what makes buyers happy and satisfied. Trying To Connect On An Impersonal “Business-Speak” Level Does Not Work. coaching by Gilbert Bages.

Why Business Blogging Works


But I never simply wrote about why it works. here''s why it works. For example, Google reads our website, so it knows it can return this blog post if someone searches "Why does blogging work?". Potential Customers: Potential customers read blogs to find helpful industry content. why does blogging work to grow your business? Blogging helps you establish trust.

7 Ways You're Letting Guilt Sabotage Your Work


And it’s killing the quality of our work. Ways You're Letting Guilt Sabotage Your Work. 1) You feel like you can’t take a break. What if my colleagues think I’m weird, or that I'm not getting my work done? uckily, I work somewhere that encourages taking that time to breathe, and has resources in place to support it. In turn, that makes us less likely to ask for help.

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3 Ways Social Media and SEO Can Work Together

KoMarketing Associates

My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. If any of these journalists happen to Tweet something I can help with or something relevant to one of my B2B clients, I try to jump in right away. engaged with a TechCrunch writer who asked a question I could help him with.

7 Steps to Improve Collaboration at Work

Vertical Response

Whether everyone in your company works from the same office or you’re part of a virtual team, engaging with others who have complementary perspectives can lead to increased productivity. Is your team working on increasing conversion rates ? Testing and tracking the outcome can help you strategize what the next step will be and is more productive than endless discussions.

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How Google AdWords Works [Infographic]


PPC can be a great complement to your organic search optimization efforts to help you maximize reach. PPC is one way to help. Check out this infographic from WordStream''s free PPC University course , which breaks down exactly how the Google AdWords auction works so you can choose the right strategy for your business. bakery boston"). Ready to get started with Google AdWords?

Marketing Strategy: 3 steps to help optimize website user experience

B2B Lead Generation Blog

James shared some of Sophos’ user feedback that he really took to heart during his presentation at Optimization Summit 2013. “I really wanted our website to be something that would help them in their purchasing decisions,” James explained. Some of the information he gathered to help him understand where to focus was: Feedback from Sales. Step #1. Identify your goals. Step #2. Step #3.

How to Have a Super Productive Weekend: 12 Helpful Tips


Let me make one thing clear: This is not a post about how you should spend your weekends working yourself to the bone. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. The different instrument helps them think about the "problem" in a different way. Then, aim to work until your computer dies. See #6.).

How Marketing Technology Can Help Tell Brand Stories

Crimson Marketing

But the question to really ask yourself when choosing marketing technology is: “Does the new technology help tell a better story about my brand or will the story be about the technology itself?” “Have you properly tested the technology to work [under all potential user] circumstances? Many ” Why choose marketing technology? ” Source: MarketingProfs.

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