Scale or fail: Would 10x partner marketing make an impact?
eTrigue
FEBRUARY 23, 2022
You cannot address this danger and opportunity without partner help – as sales alone cannot scale to cover your market/s. Ad-hoc go to market campaigns, with a limited resources to scale with partners. Align your resources on parallel joint marketing campaigns. 1,000 new SaaS providers are in a mad rush for market share.
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