help organic persona 
Everything Technology Marketing
MAY 24, 2010
While this situation can create a crisis in many marketing and sales organizations, it also offers a great opportunity. This intersection of content marketing, social media, and automation is where innovative marketing teams can help their companies gain traction and develop ongoing relationships and customer engagements.
Everything Technology Marketing
MARCH 14, 2011
What matters to the business user is the business value the solution delivers, the process it helps automate or enable, the cost it reduces or the opportunity it unlocks. While there are many steps in the decision process and many buyer personas that influence it, I have found that simplification is key to success.
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Everything Technology Marketing
JULY 10, 2010
This includes the definition of the buyer personas, how buyers approach buying decisions (buying process) and what messages will influence their perception and decisions at each step (message maps). Initially, you may not have any information about the buyer other than generic segment and persona profiles.
Everything Technology Marketing
JANUARY 1, 2011
2 – Focus on content marketing (content mapped to personas, buyer's journey, vertical, etc) Content marketing is going mainstream in 2011. 5 - Focus on sales enablement The best leads and nurturing strategy, however, doesn’t help much if sales can't close the deal. Does this reflect the reality in your organization going into 2011?
Everything Technology Marketing
NOVEMBER 14, 2009
by Laura Patterson Many organizations can achieve substantial growth by entering a new market with a well thought out and flawlessly executed plan. It’s surprising -actually alarming -at how many organizations attempt this strategic endeavor without a Go-to-Market (GTM) plan and end up flying blind into new territory.
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