help MQL Related Topics 
The Effective Marketer
MARCH 22, 2012
MQL to SAL: 66%. Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. MQL to SAL: 85%. Enable (help reps increase productivity, both for sales and marketing-sourced demand). Accelerate (help sales move deals more quickly through the pipeline). SAL to SQL: 49%. SQL to Close: 20%. SAL to SQL: 62%.
The Effective Marketer
JUNE 1, 2012
If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. The personas will help drive your content marketing efforts and your lead nurturing programs. If not, stop what you are doing and meet with the sales leadership.
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