B2B Marketer: How are You Going to Win the War?
B2B Marketing Traction
NOVEMBER 11, 2011
The guerilla marketer makes their competition less stable with its multiple attacks. Southwest found a Blue Ocean Strategy, while the traditional airlines did not fare as well. Guerrilla Warfare. This type of marketing warfare consists of many small attacks in different locations while keeping mobile or agile so you don’t get attacked.
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